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Entertainment is anything that enables individuals to escape from their daily routines and mundane realities, providing them with enjoyable experiences. It can be experienced in a number of ways, such as watching movies or attending concerts, participating in recreational activities, playing games or social gatherings.

According to Bates and Ferri, entertainment can be defined as an activity that is understood objectively, involves communication between text and audience, provides external stimulus, offers pleasure, requires an audience to exist and occurs in a passive form.

The word entertainment derives from the Medieval Latin intertenere, which means “hold inside.” The prefix inter indicates “inside” and the suffix ten relates to the Indo-European root ten, meaning to hold. Similarly, the SU2C model stresses collaboration among top scientists from across institutions to hold within our grasp major breakthroughs against cancer.